Designing effective print ads is a growing challenge, especially in a world where phone book ads, mailers, magazine ads and newspaper ads are being used less and have smaller circulations. In the "not to distant" past, the usual formula for an ad is to add your logo at the top of the page, followed by a photo, some standard text, and of course, contact information.
Topical Considerations
The problem with this formula is society is being conditioned to shop for services and goods in a whole new way. They are looking more for "what you are" rather than "who you are". Simply translated, people looking for a church need to see "Christ Centered Contemporary Family Church" rather than your church name or logo. (Tip: having keyword research performed for